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18 July 2010
Lynn Donham to discuss the integration of brand and web site development
On July 27 at eduWeb in Chicago, this afternoon breakout session entitled “Bedrock or Shifting Sands – Brand as a Foundation for Web Development” will explore how your brand is the sum of every experience audiences have with you. And why your web site is one of your most prominent expressions. Whether your brand presence is lacking, needs an update, or enjoys a strong recognition, before you dive into a web redesign, understand how to best use your site to bring your brand to life. For more info on eduWeb and the sessions, click here. |
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6 July 2010
CIIS web site wins awards
The EM2-designed CIIS web site has received three Communicator Awards from the International Academy of the Visual Arts. For the “Visual Appeal” category, the site received an Award of Excellence; and for both “Structure and Navigation” and “School/University,” the CIIS site earned Awards of Distinction. The web site was developed after an extensive rebranding campaign by EM2. See the site at www.ciis.edu.
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15 June 2010
Web site included in showcase of education sites
The web site EM2 developed for CIIS was recognized by Smashing Magazine, which follows web development trends and techniques. Smashing Magazine profiled excellent education sites and highlighted the bold typography and color scheme of the CIIS site. For the full list, click here.
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1 March 2010
EM2 receives three awards in national competition
The EM2-developed web site for the California Institute of Integral Studies www.ciis.edu was a gold-level winner in the 25th Annual Education Advertising Awards. Merit awards were also given to two other EM2 projects: State of Business, the external publication of the Robinson College of Business at Georgia State University, and Mississippi State’s Make a Statement recruitment campaign. |
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18 February 2010
EM2 adds 2 new tribe members
There are some new faces around the EM2 offices. Tetia Dennis has joined EM2 as Director of Sales, responsible for new business development and client outreach. Exuding a vibrant, friendly personality, Tetia is EM2’s ambassador with potential clients. Jen Brock, a former client, is now the Director of Marketing – a role reflective of EM2’s growth and aspirations. With a need to make everything shine, Jen polishes our brand and makes sure we always have our best foot forward. |
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18 February 2010
EM2 creating Annual Fund e-marketing
Following the successful development of its largest capital campaign, Spelman again turned to EM2 for Annual Fund communications. The Annual Fund provides unrestricted money to Spelman, vital to their mission of educating women who can change the world. |
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9 February 2010
EM2 creates new e-newsletter
EM2 recently launched an e-newsletter for our clients and friends. Distributed bimonthly, EmDash offers a glimpse into our tribe – our newest projects, what’s on our minds and in our hearts, and articles we’ve read that can benefit you. See our first issue here and sign up to receive future newsletters. |
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22 January 2010
EM2 partners with software leader Ingeniux
EM2 is proud to announce a strategic partnership with Ingeniux, a software firm founded by a Microsoft team who developed MSNBC. Ingeniux is the leading provider of website content management to higher education – used in more than 100 colleges and universities. Together, EM2 and Ingeniux have produced sites for CIIS www.ciis.edu and NCEES www.ncees.org that pair award-winning software with inspired design. |
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15 January 2010
New campaign to promote digital library
EM2 has been chosen by Elsevier, internationally renowned academic publisher, to create an integrated marketing campaign for the ScienceDirect Business School Edition. This product provides independent global business schools with 24/7 access to an online library of the latest research, books and journals. The campaign will include direct mail and online and print advertising with international placements. |
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12 January 2010
EM2 to help Reinhardt with new campaign
Reinhardt College in Waleska, GA has chosen EM2 to create a new admissions recruiting campaign. The printed pieces and redesigned website will reflect the value and strengths of this small college in Northwest Georgia. |
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8 January 2010
Alumni magazine recognized by CASE
The State of Business, designed by EM2 for the Robinson College of Business at Georgia State University, has won a Special Merit Award from CASE III, the Southeast District of CASE. EM2 has worked with Robinson for more than 13 years, navigating the changing landscape of business education together. |
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12 October 2009
EM2 releases lists of 20 marketing tips
In celebration of our 20th birthday, EM2 created a birthday present for our clients (we’re givers, not takers). We’ve seen a lot of changes in 20 years, but our commitment to you and your goals has not changed. These tips represent things we’ve learned, achievements we’ve experienced, and tools you need to succeed. All wrapped up in a pretty package. So go ahead, open your present and see what it can do for you. |
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14 September 2009
Shorter College taps EM2 for evolutionary campaign
What will become Shorter University on June 1 is launching a new admissions recruiting campaign, and looks to EM2 to integrate its classic print with electronic media for better reach and response. |
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4 September 2009
Spelman College designing its largest cap campaign
With the help of EM2, Spelman is preparing a new capital campaign to support scholarships for women, opportunities for faculty, programs for students to have global experiences and do research, and stronger connections with alumni. |
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10 August 2009
EM2 pounces on Georgia Perimeter College mascot
The new GPC Jaguar debuted at Convocation in a 3-D costume that brought to life the regal, confident illustration commissioned by EM2. The 2-year college needed an inspirational mascot to reflect its championship athletics and help build school spirit. |
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28 August 2009
EM2 designed integrated campaigns that emphasize how St. Martin’s gives students time to develop individually. The upcoming cap campaign is Time to Grow, Annual Fund is Time to Give, and Admission is Time to Learn. |
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1 September 2009
Clemson Alumni Association selects EM2 for brand and consulting project
Building on brand development work for Clemson University, the Alumni Association chose EM2 to assist them in developing a connected brand for the alumni association and planning its expanded leadership role with Clemson Alumni. |
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27 August 2009
New Mississippi State University admissions campaign hits the road
There’s a new buzz at Mississippi State and among its prospective students. New print materials and a new admissions website “Make a Statement” about the value of an MSU education and the aspirations of its students. EM2’s work included prospective student research and a communications audit as a basis for the creative concepts. The choice of design directions was finalized during a campus visit event with more than 1,700 prospects, who voted on the direction they found most compelling. |
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11 September 2009
New NCEES Brand launches at annual meeting in Louisville
The S.C.-based association that examines engineers and surveyors seeking licensure unveiled their new brand identity this summer. EM2 was selected for the project in a wide search process last year. The brand is the first of three initiatives with EM2, including redeveloping and redesign of the Web site and creating an integrated marketing plan for the organization. |
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20 August 2009
University of the Pacific taps EM2 for comprehensive site redesign
A leading private university with campuses in Stockton, Sacramento and San Francisco, CA, Pacific aims to add Web 2.0 capabilities to a forward-looking new design, running on the Ingeniux Content Management Program. |
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1 February 2009
Alex Bundrick promoted to associate creative director
after first year of tribal membership
After her first year with EM2, Alex Bundrick is handed some larger reins in her design position at EM2. “She’s earned it,” says Chris Martin, EM2 Creative Director. “She’s headed up some very comprehensive brand identity engagements this year. And proven her ability to be thoughtful yet thorough at every stage of development. She has a quiet, sensitive aesthetic that can really capture the essence of client’s character.” Alex will lead the creative efforts of EM2 as second in command. |
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28 January 2009
EM2 wins contract for branding/admissions engagement with Mississippi State
Through a formal RFP process in competition with top marketing firms in the U.S.,
EM2 was chosen to work with Mississippi State University‘s Office of Admissions and Scholarships to redevelop a new brand identity structure. After a thorough discovery process and a targeted research study, the first application of the new identity will be a fresh concept for an integrated, multiple media admissions campaign. Launch of campaign is scheduled for July. |
