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GPC Mascot Design
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Agnes Scott College
TAPPI Recruiting Video
CIIS Admissions
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NCEES Award
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Agnes Scott College Admissions Recruiting Campaign

As an extension of the existing “Who Will I Become?” theme of this private women’s college in Atlanta, a 3-part email campaign was sent to 25,000 high school sophomore and junior girls, and followed up with direct mail. The hook was to ask the girls questions they were asking themselves.